Why EY2012? Because, too often, getting old is perceived as a threat instead of an achievement, both for individuals and for societies.

The growing numbers of older people are seen as a burden on younger, working people.
Yet, as we age today, we tend to be in much better health than previous generations.
And today’s older people have valuable skills and experience that younger people can draw on and benefit from.

Staying active as we grow older is key to tackling the challenge of ageing.

Taken from europa.eu/ey2012